Telecommunications

Monetize your Assets with AI & Automation

Our offerings help Communication Service Providers (CSP’s) improve marketing effectiveness, network quality metrics, customer experience and loyalty. Automated algorithms help deliver optimization on capex spend and marketing campaigns. Easy access to insights via conversations enables stakeholders to make speedy, informed decisions.

Outcomes We Deliver

Achieve Revenue Growth

Move from traditional, rule based segmentation and AB testing to automated, AI-driven mass experimentation to increase take-up rates across target audiences. Interact with data conversationally and fetch actionable insights for quick decision making.

Optimize Network Capex

Improve ROI of your network investment by using predictions made on the basis of key business parameters such revenue, sales, usage, socio-economic indices, network KPI's and 3rd party indicators on competitive performance.

Reduce Customer Churn

Increase lifetime value of your customers by gathering customer behaviour, transactions , demographic data and usage patterns conversationally to spot churn patterns and engaging them with suitable interventions based on real time triggers.

Improve
Market Share

Devise the right strategy by correlating various parameters like network quality index, distribution strength, competitive positioning, third party data on network experience, socio economic statistics to improve your market share.

Case Study

Delivering 1:1 personalisation through algorithmic experimentation

Improvement of marketing campaign effectiveness by automatically determining micro-segments through real-time a/b testing. Resulted in over 400% improvement in cross-sell / up-sell of the most appropriate products to each micro-segments.

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Case Study

Maximising missed revenue opportunities at Tier 1 Mobile Carrier

Enabling marketing teams to ask questions using natural language and deep dive into demographics, segments, product behaviours , consumption, usage trends, channel preferences and course correct at the right time through embedded automated insights and alerts.

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Case Study

Real-time Marketing for Customer Lifecycle Management

Improvement of marketing campaign effectiveness by automatically determining micro-segments through real-time a/b testing. Resulted in over 400% improvement in cross-sell / up-sell of the most appropriate products to each micro-segments.

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Why Unscrambl

We Give Your Business the Edge You Deserve

Balancing Speed, Scale and Agility to put you ahead.

Unscrambl has the ability and intelligence to manage complex data streams and automate decisions to deliver high impact business outcomes across customer experience, marketing and network.

With qbo insights, we enable different teams to collaborate with data and access insights conversationally for faster decisions.

With qbo decisions, marketeers can combine real time transactional events with machine learning models to automate decisions on customer experience.

qbo insights

Democratize Data with Conversational Access to Insights

A modern business generates tons of data. This data is growing exponentially across different touch points and sources. The key challenge is to be able to make consistently smart. decisions. qbo insights is an NLP-based conversational analytics product, that delivers maximum value to business mangers and leaders by giving them power to have the insights they need readily available at all times to make the timely decisions that matter.

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qbo Decisions

Act on Insights and Automate Decisions with Machine Learning

Reinvent customer engagement programs with continuous intelligence powered by qbo decisions. Anticipate critical business events in real-time to enrich customer experience with conversations that are contextually aware, hyper- personalized. Powered by ML-driven algorithms, qbo decisions considers all possible outcomes and options to balance diverse constraint variables, so you can deliver the best results possible.

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#STAY AHEAD

Experience qbo With Your Own Data.

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