The telecommunications industry is facing several challenges today. Most CSPs are facing significant declines in their basic communication service revenues: as much as 30 percent in SMS messaging, 20 percent in international voice, and 15 percent in roaming. Combined with intense competition due to lagging industry consolidation, this pattern has led to steep declines in average revenue per user, minimal revenue growth, and tightening margins.
This makes it essential for telcos to innovate to keep their customers happy, increase margins and gain new revenue streams. What’s advantageous for telcos include the fact that they have massive amounts of data as well as relationships and direct channels to customers, both of which have been underutilized so far.
Unscrambl has the perfect technology to take telcos from being mere communication pipes into entering the knowledge economy. We can help telcos accelerate the time to operationalization for various Big Data and Analytics use-cases, allow telcos to gain and act upon insights in real-time and bring to bear relevant adapters, machine learning models, event triggers and decision-making capabilities that can drive business value.
Send Offer based on rules
Decide how to Incease Topup Revenue
Unscrambl’s BRAIN, together with DRIVE, enables real-time contextual marketing that target subscribers with personalized offers at the right time and at the right place. This is made possible with a suite of features that allow ingesting and processing telco-specific datasets in real-time, applying various analytics, building rich real-time profiles of subscribers, determining the best offers to send subscribers through a combination of machine-learning and rule-based approaches and connecting to endpoints to actually execute the campaigns. Most importantly, DRIVE allows telco marketers to directly control, configure and command the campaigns on their own using a unique natural language based campaign management interface.
Customer Experience & Care
Unscrambl’s technology allows continuously monitoring of the most recent activities and experiences of subscribers, estimating their satisfaction levels, inferring possible issues they may be facing and predicting if they might call the call center for any particular reason. This allows telcos to proactively manage their relationships with customers and prevent bad situations from getting worse.
Unscrambl has built a catalog of machine learning models that help uncover a variety of actionable information about subscribers that are immensely useful to 3rd parties. These include various spatio-temporal models for deriving home, work and weekend locations of subscribers, predictive location (e.g. where will the subscriber be on Fridays at 7 PM), mobility patterns, frequently visited locations; social networking models to identify the community around the subscriber, determine who are close friends or family, determine influencers; models to derive interests from browsing data; models for determining communication preferences; and many others.
Auto-Drive: Marketing Robots
Unscrambl’s AUTO-DRIVE offering allows the certainty of coming up with a comprehensive marketing strategy to achieve well-defined business objectives like stimulating prepaid top-up, driving data usage and optimizing recontracting for postpaid subscribers. For each of these objectives, we have robots that can start with initial campaigns to segments based on domain expertise, and then automatically and continuously refine these campaigns based on their performance.
A big challenge in marketing is coming up with good guesses of which offers would work well for which segments. For example, for prepaid top-up campaigns, the telco first has to choose which target group to engage: the ones who often check their average balance? Or those that always recharge to their maximum amount? Following that, when should they be triggered? In the morning when they’re getting ready for the day or after work hours? How then do telcos reach them – a text message or an in-app notification? And in that notification, what are they informed of? Top up $100 within the next 24 hours to receive a $10 bonus? Or top up $100 within the day to enjoy free 50MB data? Which matters more to them?