Gartner recognizes Unscrambl in it 2019 hype cycles

December 25, 2019

For the second consecutive  year, Unscrambl has been recognized in two categories in the  Conversational Chatbots for Analytics & Continuous Intelligence in Gartner’s 2019 Hype Cycle Reports. These respected reports help businesses understand the maturity of emerging technologies and how they can help solve problems and uncover new opportunities. Each report provides trusted insights to help business leaders comprehend the new technology or app, its potential impact on their industry, how beneficial it can be to the business, and where it currently sits in terms of maturity and adoption. Within the context of their industry and business goals, Hype Cycle reports provide decision makers understanding and insight into the promise of emerging technologies or applications, how those technologies might evolve, and how their deployment should be managed, if at all.  

Unscrambl has been recognized in the Hype Cycle for Data Science and Machine Learning, 2019, the Hype Cycle for Customer Experience Analytics, 2019, and the Hype Cycle for Analytics and Business Intelligence, 2019.

The Hype Cycle for Data Science and Machine Learning, 2019 is intended to help data and analytics leaders modernize their analytics and BI programs. Key trends include the ongoing transition to augmented analytics, focus on building a digital culture, and the scaling and operationalization of analytics initiatives.

In this report, Unscrambl is included in the section about Continuous Intelligence, which Gartner describes as being “at the heart of fast-paced digital business and process optimization, leveraging decision automation, AI, real-time analytics and streaming event data. Data and analytics leaders must prepare for the growing demand by starting experimentation and building capabilities.” Gartner rates the benefits of Continuous Intelligence as “transformational.”

The Hype Cycle for Customer Experience Analytics, 2019 addresses the ways in which customer experience expectations are now driven by the explosion of channels, digital interactions and the volume and connections of diverse data types. This Hype Cycle will help data and analytics leaders prioritize investments based on the maturity, adoption and benefits of CX analytics.

In this report, Unscrambl is again referenced in the section regarding Continuous Intelligence, this time in the context of customer experience.

The Hype Cycle for Analytics and Business Intelligence, 2019 is intended to help data and analytics leaders modernize their analytics and BI programs. Key trends include the ongoing transition to augmented analytics, focus on building a digital culture, and the scaling and operationalization of analytics initiatives.

In this report, Unscrambl is recognized in the Hype Cycle for Conversational Chatbots for Analytics, an emerging technology with potential benefits for business considered “high.”

Unscrambl is proud to be included in these reports, which are available to Gartner clients, or for purchase at Gartner.com.