Making data-driven decisions a reality.

Introduction In the world of digital disruption that we operate in, data has…


Long live collaboration tools.
But where’s the data?

Introduction Digital collaboration at the workplace seems to have finally…


Why is data democratization critical for truly data-driven organizations?

Introduction For many companies, a ‘data-driven organization’ is an impressive…


Top 5 challenges in enterprise adoption of BI tools

Top 5 challenges in enterprise adoption of BI tools

Why is enterprise adoption of BI tools low? In this age of digital…


Beyond dashboards - Unlocking the potential of data with conversational analytics

Introduction Imagine spending close to one-fourth of your working day looking…


Conversational AI—Ushering In an Era of ‘Citizen Data Scientists’

Over the past decade, enterprises have embraced the path toward data-driven…


Algorithmic Marketing with Unscrambl qbo decisions [PDF]

The key goal of any personalized marketing campaign is to target the right…